Every recommendation carries the signal it came from — so it can be argued with.
Infron is internal research tooling we build and operate for the consumer brands we manage. It works out which customer problems are worth advertising against, and it shows its work.
Each rung costs more than the one above it. The point of the ladder is that nothing reaches the bottom on a hunch.
What it does
For a brand we manage, Infron assembles candidate customer problems and the language a buyer would actually use to describe them — not the language a marketer would.
It then measures which of those show real, verifiable demand, rather than demand that merely sounds plausible.
A human strategist reads the ranked result and decides what is worth testing. The tool does not spend money and does not act on its own conclusions.
Google Ads API
We use the Google Ads API for one narrow purpose: reading keyword demand data for research, and reading the performance of advertising we already run for the brands we manage. We are not an advertising tool vendor, and we do not offer Google Ads management to anyone.
Discover which of our own accounts a token is allowed to read.
Monthly search volume for a phrase — the measurement that tells us whether a customer problem has real demand behind it.
Related phrases, used to find the words a buyer actually searches for.
Read-only reporting on our own campaigns: cost, impressions, clicks and conversions by date.
The integration never creates, edits, pauses or deletes accounts, campaigns, ad groups, ads, budgets or keywords. Nothing in the product writes to a Google Ads account. Those four endpoints are the whole surface.
Data practices
No personal data is used for this research. The queries are search phrases, never user identifiers.
Data is stored in the EU, and is never resold or redistributed.
Access requires authentication and is limited to our own staff. Infron is not sold, licensed or offered as a service to third parties, and it has no external users.
Business contact research
Separately from the advertising research above, we use company websites and business-data services to maintain our internal CRM for business development and customer follow-up. Records may include company details and publicly listed professional names, roles, work email addresses and business telephone numbers.
For website-derived contact details, we retain source URLs and collection dates. Proposed updates are reviewed before they are applied. This enrichment process fills missing details rather than overwriting existing contacts, does not guess individual mailboxes, and does not send messages.
Our website-contact crawler identifies itself as InfronCRMEnrichment. It requests public pages, respects robots.txt and does not bypass login or anti-bot restrictions. CRM access is restricted to our staff, with storage in the EU; contact data is not resold or provided to external users. For questions, corrections or removal requests, write to marius@infron.eu.
Website enquiries
The request-access form on infron.eu collects a brand name, website, monthly Meta spend range, work email and a short note. It is sent by email, through Resend, to the mailboxes of three people at kreativescale.no, and used only to reply to the enquiry. This is separate from the research described above.
There is no database behind the form. Copies exist in those mailboxes and in Resend's delivery log. To have an enquiry deleted, or to ask what we hold about you, write to marius@infron.eu.
Vercel hosts this website and processes IP addresses and request metadata to detect abuse and rate-limit repeated submissions. The form also keeps short-lived request counters in server memory.
The homepage and this page load fonts from Google Fonts. Your browser connects to Google to retrieve the font files, which shares your IP address and browser request metadata with Google.